Page 97 - RUICHSS 2023 Proceeding

University of Ruhuna ISSN: 2706-0063
Matara, Sri Lanka

The IT-enabled services industry provides employment opportunities for

young women who are educated and trained in urban English-medium
schools. GE, American Express, Standard Chartered Bank, CitiBank, British

Airways, Microsoft, AOL, Time Warner, HP, Dell Computers, Prudential

Insurance, Morgan Stanley, and Mark & Spencer all employ between 35 and
65% of women in their call centres. Tele-tech India, a joint venture BPO

Company between Tele-tech and the Bharti Group, offers its employees the
option of four-day work weeks as opposed to the standard five, as well as

hourly rates with a minimum number of work hours per week. ICT has created

opportunities for the empowerment of women, including Gyandoot, Embalam,
SEWA, Datamation, and Smile. In the next two decades, women are

anticipated to make up a sizable portion of Internet users (Ruksana1 & Ahmed,
2019).

Negative Impacts of Digitalisation

Digitalisation has disadvantages such as social media addiction, cybercrime,

data theft, job loss, information overload, and a lack of interpersonal
interactions. In rural areas, women are in the earliest stages of digitalisation

and face identity issues. Privacy is a separate concern, while security is tight

but not foolproof. As a result of digitalisation, cybercrimes such as plagiarism,
fee fraud, identity theft, and forged documents and identification cards are on

the rise (Yadav, 2022).

Digitalisation also governs antisocial behaviour, economic instability,
addictive nature, departure from traditional social life and intergenerational
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