Page 423 - RUICHSS 2023 Proceeding

University of Ruhuna ISSN: 2706-0063
Matara, Sri Lanka

Table 2: Overall Scale Score with Attitude Index Towards Vlogging

Overall scale score with attitude index towards vlogging

N Valid 218

Missing 0

Mean 3.4954

Std. Deviation .87892

In other words, vlogging is considered by the students who participated in this research an

effective process to be applied in the learning system and can cause the way of studying to
be more attractive. Further, students mostly agree with the statement that this phenomenon

helps to develop audio-visual learning ability as well as creativity. Finally, students
confirmed that vlogging contributes to developing communication skills and is a valuable

tool in language learning.

The second objective which falls under the affective component was to identify those content

categories that students often watch. From their responses, it appears that they tend to follow
three types of vlog content, namely humorous (21.6%), educational (19.6%) and personal

(19.2%). Additionally, male students (13.7%) follow vlogs with news/news-type content
more than female students (5%), while the latter are more interested in vlogs with beauty as

a topic (12.7%), as presented in Table 3.

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