Page 330 - RUICHSS 2023 Proceeding

University of Ruhuna ISSN: 2706-0063
Matara, Sri Lanka

This study specifically addresses the following research questions: (1) How

do LGBT+ people in Sri Lanka utilise social media to express and ensure their
identities are recognised? (2) How is the use of social media in Sri Lanka to

promote homosexuality influenced by social and cultural factors? By

identifying possible techniques to use social media to promote LGBT+
persons' identities and assist community formation, the study's findings may

help shape the creation of policies and interventions targeted at promoting the
well-being and social inclusion of LGBT+ individuals in Sri Lanka.

Apparently, it is important to note that the impact of social media in ensuring

the identity of homosexuality in Sri Lanka is a complicated and understudied
subject. This study seeks to address this knowledge deficit by investigating the

manner in which individuals of non-heteronormative orientations employ
social media platforms for the purpose of articulating and advocating their

identities. Additionally, it aims to delineate the challenges and benefits
inherent in this endeavor. The discernment of efficacious strategies to employ

social media for identity advocacy and community advancement holds the

potential to yield profound implications for the amplification of social
integration and the overall welfare of the LGBTQ+ populace within the Sri

Lankan context.

2. Research Methodology

Epistemologically grounded, this study adopts a mixed-methods paradigm,

blending quantitative and qualitative methodologies to meticulously
investigate the intricate interplay between social media and the promotion of
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