Page 328 - RUICHSS 2023 Proceeding

University of Ruhuna ISSN: 2706-0063
Matara, Sri Lanka

Exploring the Nature of the Influence of Social Media in
Professing the Identity of Homosexuals in Colombo, Sri
Lanka: A Mixed-Methods Study

H.W.M. Yohan Wickramasekara
mithunosb@gmail.com

Abstract

This study investigates how social media influences Sri Lankans' perceptions of
homosexuality. The study looks at how LGBTQ+ people in Sri Lanka have interacted with
social media and how it has affected their sense of self, sense of community, and encounters
with stigma and prejudice. The study also looks at how social media is utilised in Colombo to
support or counteract anti-LGBTQ+ prejudice. Through a quantitative research phase,
stratified random sampling surveyed 300 LGBTQ+ individuals (non-heterosexuals) in
Colombo's metropolis. This approach, embracing diverse identities and experiences, bolsters
research integrity. The survey explores social media use, stigma, prejudice, and its impact on
identity. To gain more in-depth and nuanced insights into survey respondents' experiences
with social media, the qualitative component conducts in-depth interviews with a sample of
30 survey respondents. The research further scrutinises the discourse and pertinent content
pertaining to homosexuality within the realm of social media. It examines both the prevalence
and content richness of pro-LGBTQ+ and anti-LGBTQ+ social media profiles. A thorough
investigation including 300 LGBTQ+ people (non-heterosexuals) in the Colombo city
revealed a startling 58% prevalence of discrimination. The research also explored the link
between social media use and cultural constructs of homosexuality, accentuating the intricate
interrelationship between digital platforms and conventional sexual orientation beliefs. The
uncovered insights highlight the necessity of promoting accepting attitudes and provide
crucial factors for the design of strategic initiatives to create a culture of acceptance and
inclusion within Sri Lanka's LGBTQ+ population.

Keywords: Discrimination, Homosexuality, LGBTQ+, Social Media, Stigma

1. Introduction and Research Problem

People increasingly use social media as a forum to express their identities
through profile curation, content sharing, discussions, and engagement. and
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