Page 416 - RUICHSS 2023 Proceeding

University of Ruhuna ISSN: 2706-0063
Matara, Sri Lanka

Aspects of Romanian Students' Attitudes Towards Using Vlogging as a
Tool in the Education Process

*
Victor-Alexandru Briciu , Arabela Briciu, Dumitrița-Valentina Baciu
Transilvania University of Brasov, Romania
*
victor.briciu@unitbv.ro

Abstract

This paper seeks to provide insight into the concept of vlogging and its implications for the education and lives
of young people. Vlogging as a phenomenon has been developed owing to technological advancements and the
youth's enthusiasm for various forms of computer-mediated communication. Its emergence as a remarkable
social phenomenon has been driven not only by traditional mass media but also by the dynamic landscape of
social media. This paper explores the multifaceted impact of vlogging within these contexts. After presenting
the theoretical aspects and perspectives of the various authors who have studied the phenomenon, the discussion
will focus on vlogging as a form of education and vloggers' influence on students. The research objectives are
to identify students' attitudes towards using vlogging as a tool in the education process, focusing on identifying
the categories of vlog content followed by students and the frequency with which students follow content posted
by vloggers. The main concepts of the research are frequency, vlogger and content categories, and the
dimensions of the research are based on attitudinal measurements: cognitive, affective and behavioural
components. Research findings reveal Romanian students' preferences for vlog content and their positive
attitude towards integrating educational vlogs in the learning process, despite a reluctance to create their own
vlogs. The conclusion of the study lies in the fact that this paper is based on already conducted research on
vlogging but is oriented towards addressing the phenomenon from the perspective of education and its
usefulness in this context.

Keywords: Attitudes, Content, Education, Skills, Students, Vlogs.

1. Introduction

In light of the social media revolution (Briciu and Briciu, 2020), a new phenomenon is

emerging, vlogging, which is characterised as the prerogative of the new generation and a
different way for young people to express themselves and become known on the Internet.

Vlogging has its roots in blogging as an alternative to blogging, which first appeared in 2000
in the United States (Briciu and Briciu, 2021), and in less than five years has surprisingly

become the most widely used method of expression for teenagers and beyond. The term vlog
is quite comprehensive as it generally refers to all online videos, whether single or serial,

which involve a specific characteristic mode of address: a casual one. As Wesch (2009)

described, vlogs are videos in which people stand in front of a webcam and address those

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