Page 20 - Peoples_Journal_Sri_Lanka

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ISSN 3121-3049
People's Journal Sri Lanka Volume 01, Issue 01

jointly at least with some non-zero probability (Tuomela, 2006, p. 37).
Compared with I-Intention, We-Intention highlights the individual
commitment in collectivity and the social nature of group action. Then We-
Intention makes a platform to gather people of common interest, such as
environmental justice, which makes sense to the public. Therefore, We-
Intention is a more appropriate approach to study online social activities.

4.2 The Social Representation Theory

In order for people in groups to talk with one another, they need a system of
common understanding, in particular of concepts and ideas that are outside
of 'common' understanding or which have particular meaning for that group.
Words thus become imbued with special meaning within particular social
groups.

Moscovici (1973) described social representation as:

“Systems of values, ideas and practices with a two-fold function; first,
to establish an order which will enable individuals to orientate
themselves in their material and social world and to master it; secondly,
to enable communication to take place amongst members of a
community by providing them with a code for social exchange and a
code for naming and classifying unambiguously the various aspects of
their world and their individual and group history” (Moscovici, 1973).

What is particularly significant about this is that meaning is created through
a system of social negotiation rather than being a fixed and defined thing,
and that its interpretation may well require an understanding of additional
aspects of that social environment. Regarding this theory, people who are
interested in similar matters will develop a common understanding among
particular social groups on those matters.

This is an exceptional practice of social media, and through this behavior,
social media has become the voice of the voiceless in this globalized socio-
economic atmosphere. We can see here some issue-based voices such as
environmental, socio-cultural, and political. They are isolated ―mushroom
effects‖ of societies (Kidd & McIntosh, 2016). However, they are showing
the brewing pressure of so-called global villages against this system, but this