Page 37 - 2022 Abstract Book RUICHSS_2022_11_17 after conference

University of Ruhuna ISSN: 2706-0063
Matara, Sri Lanka

Effectiveness of Gigi Economic Activities for Improving
Female Labour Force Participation in Sri Lanka

G.P. Paranamana
Department of Economics, University of Ruhuna.
gp.paranamana1992@gmail.com

A lower level of female labor force participation is a joint situation which has
considerable impact on the labor market in Sri Lanka. In the new global economy,
online working platforms have become a substantial influence on labor market
activities. This paper evaluates the effectiveness of Gigi economic activities on the
improvement of female the labor force participation in Sri Lanka. The qualitative
approach was employed by using secondary data extracted from the Central Bank
Report and the Labor Force Participation Report. This study found that females'
inactive percentage is higher than men’s. Most of them are engaged in housework.
Moreover, the unemployment rate is higher among educated women. According to
many studies conducted in various countries, the economy platform can be termed an
important medium in providing the opportunity to those economically inactive
women to participate in the labor market. Entry barriers into the labor market are
minimized through the platform economy. The digital marketplace is expanding
globally. The government or other semi-official organizations in Sri Lanka will be
able to address the unemployment problem by giving unemployed women access to
these markets. It will be the best way of empowering women economically and will
be a promising source of foreign exchange earnings.

Keywords: Gigi Economy, Women’s Empowerment, Unemployment, Digital
Platform, Labour-force Participation

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