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awarded to her at a ceremony held in New Delhi. She was awarded the “Ameeya
Award” in 2021 by the Public Relations Council of India and in the same year
she was awarded the “AIWAA” award for the Best Educator.

Madam, our warmest congratulations on your achievements and we wish you
even more success in the future. You are a great inspiration to all of us. Professor
Sapna published a book on Corporate Communication in 2020 which contains a
collection of articles by academicians and professionals on various facets of
corporate communication.
The book covers the recent trends and features in the corporate world and can be
used as a reference for the Undergraduate and Postgraduate students of
Journalism, Communication, and Management. The book can also be used as a
textbook for students who want to specialize in Corporate Communication and
who want to understand the subject better from a professional perspective.

Professor Sapna is a dedicated researcher and has published in about 17 journals
to date. Articles titled “Film Marketing in India: An Overview, Globalization and
Media Management in India: An Exploration”, and “Media Management in India:
An Empirical Study with Reference to Globalization” were published in several
issues of the International Journal of Management and Social Science Research
Review. “Effectiveness of Social Media use in the Marketing of Indian films: A
Conceptual Framework”, and “Participation of Women in the Development of
Community Radio” were published in the International Contemporary Research
Journal in Management and Social Sciences. “Critical Analysis on the History of
Kannada Cinema”, “Critical Study on the History of International Cinema”, and
“Globalization and Media Management in India: an Empirical Study” was
published in the International Journal of English Language, Literature, and
humanities. These are just a few of her publications.

Her academic publications as a co-author include topics such as “Health
Education in India”, and “Training for Careers in Journalism”. An article
published in the book titled “Radio and Television in India” in 2007 on the topic,
Private News Channels in India, the article published in the book titled “Art of
Cinema” in 2008, and the article published in the book titled “Art of
Advertisement” in 2009 was brought out by the Puducherry Media Forum.
A research article on “Social Media as a Tool”, in Social Networking Sites (SNS),
“A study and its Impact on Students of University of Mysore”, “Influence of
Outdoor Advertising on Public – A study in Mysore city”, “Globalization and

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